Molson Coors Brewing Company is a multinational brewing company, formed in 2005 by the merger of Molson of Canada, and Coors of the United States. With more than 350 years of combined brewing heritage, Molson Coors is a global company with a commitment to brewing extraordinary beers.
Molson Coors know they want to do things differently. A Design Sprint is a great way to quickly iterate innovative solutions, but for an organisation who hasn’t done one before, it can be a daunting task. Molson Coors got in touch with us to understand what a sprint would take and to establish the question they might throw into their first sprint experience
To start with, we carried out our research. We held in-depth discussions with our contacts at Molson Coors to establish exactly why they wanted to carry out a Design Sprint, what about their culture would turbo-charge a sprint and what might be a hindrance.
We made sure to take everyone else along with us on our journey, and established buy-in from stakeholders and the senior leadership team from the beginning. This required great communication and the setting out of clear objectives.
Then came the fun part - we held a workshop with a diverse team that killed two birds with one stone. We established a range of problems and opportunities that Molson Coors were facing, and developed these into great challenges that we could take forward into our Sprint. And throughout this process, we exposed the team to the mindsets and ways of working that they’d need to embrace in order to make their Sprint a success.
The team came out of the session with two challenges that were the right size and scope to solve within the focused time of a Design Sprint, and guidance that they could replicate in order to choose these challenges in future. They also received valuable guidance on how to work within a Sprint - a mindset which is often very different to a team’s usual working style.
This focused workshop enabled them to reflect on how as senior leaders they could prepare their teams for the sprint and how they would need to show up before, during and after the sprint. The team are now laying the groundwork ahead of leaning into their first Sprint this Autumn.