The British Triathlon Federation is the National Governing Body for the Olympic & Paralympic sport of triathlon in Great Britain. They work to promote excellence in the sport, and create opportunities for everyone to achieve their personal triathlon challenges.
British Triathlon wanted to spend some time rethinking their member proposition in order to nurture a thriving triathlon community that engenders a sense of belonging and involvement. Within this community, membership will be seen as essential to having a great experience in the sport.
“I had worked with Sarah and Lisa from We Are Unstuck before - I knew that my team had the answers to our challenge and that We Are Unstuck had the tools to help us get to them.”
We spent time in a small design Sprint with two main aims; to bring together a cross-functional team in order to move forward on the member proposition project, and to leave this team with experience of a creative problem solving methodology that they could then apply to other projects.
We started by delving into some demographic insights presented by a member of Two Circles, British Triathlon’s data partner. The team of 11 then spent time exploring the details of the challenge they faced, as well as setting out measures of what a successful outcome would look like.
This was followed by idea generation and development, setting the team up with three ideas to take forward and a clear idea of the steps to be taken in order to do so.
“A design sprint was new way of working for most of the people on the team. It was great to see everybody working together and contributing ideas and solutions” -
The session was a vital opportunity to bring all of the British Triathlon home nations together in the same room to talk about membership - a vital component of their organisational model. The session itself signalled a commitment to change, and fuelled the ability of those involved to get stuck in with solutions. As a result of a gap identified in their Sprint, British Triathlon developed their Children and Youth membership scheme, launched in January 2017.
“I am looking forward to working with WAU again, as well as helping us make great progress on a specific challenge they left the team with tools and methods that can be used over and over again”